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Press & Media Info
2010 Fact Sheet
Press Release: July 12, 2010
Press Release: April 21, 2010
About the Beneficiaries
About The Hartford
2010 Ride Logo
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2010 FACT SHEET (Click
here to download)
EVENT TITLE
“The Hartford Breast Cancer Ride presented by RE/MAX Results”
*Must include entire name.
WHAT
The Hartford Breast Cancer Ride presented by RE/MAX Results is a two-day fundraising bicycling event. The money raised by Riders and Crew goes to pay for meals for those living with breast cancer as well as for breast cancer research and awareness.
The Hartford Breast Cancer Ride presented by RE/MAX Results is the only multi-day bicycle ride for breast cancer in the United States and it takes place right here in the Twin Cities.
WHEN
The Ride will take place August 7-8, 2010, the first full weekend in August.
WHERE
The Ride will start at the Mall of America on August 7. The Opening Ceremony will start at 8:00am in the Best Buy Rotunda of the Mall of America. Ricardo Antonio Chavira, Star of the Guthrie Theater's current production of A Streetcar Named Desire and “Carlos” from Desperate Housewives will speak. We will end day one and begin day two at Treasure Island Resort and Casino. The Ride will end back at the Mall of America on August 8.
FOR MORE INFORMATION
To register online to be a Rider, Crew member, or pre- or post-Ride Volunteer, or for more information visit our web site at: http://www.BreastCancerRide.org or call 651-209-8387.
BENEFICIARIES
There are two benefiting organizations: Open Arms of Minnesota and Susan G. Komen for the Cure® Minnesota Affiliate.
BREAST CANCER RIDE SLOGAN
“Ride beyond the pink ribbon…”
TITLE SPONSOR
The Hartford (insurance company)
PRESENTING SPONSOR
RE/MAX Results (Must include “Results”)
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PRESS RELEASE: JULY 12, 2010
RICARDO ANTONIO CHAVIRA TO SPEAK AT OPENING CEREMONIES OF
THE HARTFORD BREAST CANCER RIDE PRESENTED BY RE/MAX RESULTS
Rosemount, MN (July 12, 2010) – The Hartford Breast Cancer Ride presented by RE/MAX Results is proud to announce that Ricardo Antonio Chavira, Star of the Guthrie Theater's current production of A Streetcar Named Desire and “Carlos” from Desperate Housewives will speak at Opening Ceremonies on Saturday, August 7th at 8:00am at the Best Buy Rotunda at the Mall of America.
“We recognize that Ricardo has done a lot of great work as a breast cancer research advocate,” said Kari Mitchell, Executive Director of Charity Events of Minnesota. “So to have someone of his stature give some time to the Ride is very exciting. Ricardo’s presence will help raise awareness of our event and, in turn, help a lot of people. We couldn’t be more thrilled!"
The public is welcome and encouraged to attend the Opening Ceremonies of The Harford Breast Cancer Ride presented by RE/MAX Results.
Get involved in The Ride!
The Harford Breast Cancer Ride presented by RE/MAX Results is an annual two-day bicycling event. This year’s Ride will be held on August 7-8. For additional information and to register online to Ride, Crew, or volunteer visit the web site at http://www.BreastCancerRide.org.
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PRESS RELEASE - APRIL 21, 2010
Contact:
Bo Mitchell, Communications
Director
612-743-1994 or Bo@charityeventsofminnesota.org
RE/MAX
RESULTS NAMED PRESENTING SPONSOR
OF BREAST CANCER RIDE
Rosemount, MN (April
21, 2010) – The Breast Cancer Ride, created and produced by Charity Events of
Minnesota, a Minnesota non-profit organization, has added RE/MAX Results
as
their presenting sponsor for 2010 (to join "The Hartford" as the title sponsor). The event will now be known as “The
Hartford
Breast Cancer Ride presented by RE/MAX Results.”
"We
are thrilled to have RE/MAX Results as the presenting sponsor for this
year's
Ride,” said Kari Mitchell, Executive Director of Charity Events of
Minnesota. “The
RE/MAX Results team has demonstrated a real passion for the event, not
just
from a sponsorship perspective, but also as active participants in the
Ride. We
are grateful to have them aboard."
“This
Ride is about building a brighter tomorrow, about achieving a reality
where
breast cancer has been eradicated,” said Marshall Saunders, RE/MAX
Results
Broker and Owner. “RE/MAX Results is honored and energized to be part of
this
effort.”
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BENEFICIARIES
The
Ride will once again have two beneficiaries in 2010: Susan G. Komen for
the Cure® Minnesota Affiliate and Open Arms of Minnesota.
Money raised by participants in this year’s Ride will be split evenly
between
the two beneficiaries.
Open
Arms of Minnesota
is the only service provider in the Twin Cities that prepares and
delivers
nutritious meals to people living with breast cancer as well as
HIV/AIDS,
amyotrophic lateral sclerosis (ALS, also known as Lou Gehrig’s disease),
and
multiple sclerosis.
Unlike
a food shelf or traditional meals-on-wheels program, Open Arms of
Minnesota
prepares its own food, specifically tailored to the health needs of its
clients, and its kitchen operates seven days a week. They deliver these
meals
to those currently going through a breast cancer diagnosis, their
children, and
their caregivers. It is their belief that no one in our community should
go
hungry during this challenging time. To learn more about Open Arms of
Minnesota, please visit http://www.openarmsmn.org.
Susan G. Komen for
the Cure®
Minnesota Affiliate is part of the
world’s largest and most progressive grassroots network fighting breast
cancer.
The Susan G. Komen for the Cure® promise: to save
lives and end breast cancer forever by empowering people, ensuring
quality care
for all and energizing science to find cures. Through events like the
Susan G. Komen Twin Cities Race for the Cure®, they have invested over
$25
million in local breast health and breast cancer awareness projects in
the
state of Minnesota.
Up to 75 percent of net proceeds generated by the Komen Minnesota
Affiliate
stay in the state of Minnesota.
To learn more about Susan G. Komen for the Cure®
Minnesota Affiliate, please visit their web site at
http://www.komenminnesota.org.
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ABOUT OUR TITLE SPONSOR
For the second year in a row, The Hartford has graciously financially supported the Ride as our title sponsor. Please take a moment to read a message about their involvement:
"The Hartford cares about women in their fight against breast cancer. That's why we were the first insurer in the nation to offer life insurance at standard rates to women age 40 and older who had been successfully treated for early-stage breast cancer. That's why our employees partnered with Casting for Recovery last summer to sponsor Minnesota's first fly-fishing retreat for women recovering from breast. And that's why we are so very proud to once again serve as the title sponsor of The Hartford Breast Cancer Ride presented by RE/MAX Results this year.
We will sponsor a Paralympian athlete to ride in the race to help raise funds for breast cancer research at Susan G. Komen for the Cure Minnesota Affiliate and for Open Arms of Minnesota. We also sponsor the rider because we have a long history of sponsoring the U.S. Paralympics. That's because we made a commitment to them many years ago because we wanted to encourage world-class athletes to compete at an elite level. Why? Because we knew that their athletes would help change attitudes about disabilities.
So just what do all of these nonprofit organizations have in common? They embody The Hartford's Abilities Philosophy, which strives to focus public attention not on what someone with a disability or illness cannot do, but what they can do with support, love, and determination. After all, as a life insurance company, we're all about helping people to live full lives by being prepared for the inevitable bumps in the road."
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2010 OFFICIAL RIDE LOGO
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